From Slide Decks to Soundbites

Presenting your insights once and expecting widespread understanding or behavioural change is like running a single ad and assuming you've built a brand. It just doesn't work that way. In marketing, we know that it takes repeated, strategically placed messages—delivered in different formats and channels—to move someone from awareness to action. It’s the same with your data story. In this blog post, we will explore how to develop remarkable micro content that supports the data story to optimise reach and impact.

Women in Data Podcast #134: The Path to Data Leadership

In this 40 minute podcast I talk to Karen Jean-Francois, host of the Women in Data® Podcast series about the path to data leadership. The conversation focused on people, communication, influencing and assertiveness skills and how to elevate these at any stage of your data career.

From Yawn to Yes!

According to John Medina, a molecular biologist at the University of Washington, you have just under 10 minutes to grab and keep your audience's attention. So we need to quickly cut through the noise, capture their attention and give them a reason to engage with the data story. In this blog post, we will explore how to develop a relatable and compelling hook for your data story.

Building a Data Storytelling Culture

In this 40 minute video I join datacamp for their panel at the RADAR Skills Edition to discuss Building a Data Storytelling Culture, alongside panellists Nate Makdad, from PayPal, and Sorin Adam Matei, Associate Dean at Purdue University.

5 Steps To Ruthless Data Distillation

Distilling the key insights into a clear argument and concise narrative provides the opportunity to focus the audiences’ attention on the specific messages and asks in your data story. But when there is so much data to report on, how can you ensure you get to the right 3 or 4 messages that are critical for engaging and persuading the audience? In this blog post, we will explore how to be ruthless with isolating the messages that matter the most.