Behavioural change theory tells us that lasting transformation requires reshaping attitudes, not just new processes or skills.

“Talk regularly about insights. Find a story or surprising insight to discuss for five minutes regularly. It doesn't have to be from within your organisation. Make it part of your ongoing team conversations.” Charlotte Neal, Head of Marketing at Turning Point

5 Mindset Shifts for a Data Storytelling Culture

Mindset #1 – Begin with the end in mind

• Define clear success measures and plan intentionally.

• Understand the business beyond your silo to ensure actionable data storytelling.

• Repurpose past stories and create go-to story structures.

Mindset #2 – Stay curious

• Cultivate a strong desire to learn and explore.

• Immerse yourself in the world around you, read widely, and expand your network.

• Experiment, test hypotheses, and identify critical knowledge gaps.
  

Mindset #3 – Think story continuously

• View data storytelling as a continuous activity, not just a project task.

• Integrate data stories into key business documents and decision making forums

• Create feedback mechanisms and celebrate progress

Mindset #4 – Embrace the mess

• Accept that data is imperfect and insight is rarely linear.

• Investigate data from different angles and provide safe spaces for experimentation.

• Set up data story hackathons to foster creativity and innovation.

Mindset #5 – Collaborate with purpose

• Break down silos and encourage diverse perspectives.

• Leverage your network early in the data storytelling process.

• Think laterally about collaboration and develop communities of interest around key story themes
  
  

Ready to embed a data storytelling culture in your team?

We work with teams on transformation programs, not just training. If you're looking to drive a behaviour shift and build more than just capabilities, we'd love to help. Connect with us via direct message.