Bringing insight to life

I enjoyed exploring the practicalities of bringing data insights to life in this insightful piece by The Research Society. The article delves into how we can transform data into compelling stories that resonate and drive action, with valuable perspectives on enhancing data storytelling techniques.

In Clear Focus: Data Storytelling in Marketing with Caroline Florence

It was great to chat through the motivations for writing Data Storytelling in Marketing and to share some key insights and case study examples with Adrian at Bigeye in their In Clear Focus podcast. Follow the link to listen to my perspectives on how marketers can improve their ability to interpret data and extract meaningful insights and how classic storytelling techniques apply in a marketing context.

Insight Narrator Live: How to elevate your data storytelling

Watch the webinar for key insights and expert tips from my book, Data Storytelling in Marketing: How to tell persuasive stories through data. In this webinar I share the 5R's roadmap to great data storytelling, the mindset shift required to generate better data stories and the one key behaviour that will optimise your data storytelling.

The Thought Leaders Voice: Unleash the power of data storytelling

I am excited to share my latest podcast appearance, where I dive deep into the fascinating world of data storytelling! In this episode, I explore the essential elements and strategies of effective data storytelling, and how they can transform the way we communicate and make decisions.

Luminate: Generating insights that cannot be ignored

In this article for Luminate, I argue that generating impactful insights requires critical sense-making skills to transform data into clear, compelling narratives that drive action and avoid overwhelming audiences with excessive information.