Watch the webinar for key insights and expert tips from my book, Data Storytelling in Marketing: How to tell persuasive stories through data. In this webinar I share the 5R's roadmap to great data storytelling, the mindset shift required to generate better data stories and the one key behaviour that will optimise your data storytelling.
Continue readingI am excited to share my latest podcast appearance, where I dive deep into the fascinating world of data storytelling! In this episode, I explore the essential elements and strategies of effective data storytelling, and how they can transform the way we communicate and make decisions.
Continue readingIn this article for Luminate, I argue that generating impactful insights requires critical sense-making skills to transform data into clear, compelling narratives that drive action and avoid overwhelming audiences with excessive information.
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