From ‘what?’ to ‘so what?’

The point of view shared in your data story should incorporate not only your observations and learnings from the data (the ‘what?’), but also your understanding of why this particular insight matters (the ‘so what?’) and what can be done about it (the ‘now what?’) If the ‘now what?’ is the specific recommendation, consideration or action, what defines the ‘so what?’ In this blog post, we will explore how to determine the ‘so what?’ for your data story

What transformation does your data storytelling need to spark?

If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: - Accessible - Relevant - Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve.

#TimTalk - Data storytelling in marketing

In this 20 minute video I talk to Timothy Hughes, founder of the podcast #timtalk, about what inspired me to write 'Data Storytelling in Marketing', how the 5Rs framework works in practice, and the art and science of combining analytical rigour with creative storytelling.

Bringing insight to life

I enjoyed exploring the practicalities of bringing data insights to life in this insightful piece by The Research Society. The article delves into how we can transform data into compelling stories that resonate and drive action, with valuable perspectives on enhancing data storytelling techniques.

In Clear Focus: Data Storytelling in Marketing with Caroline Florence

It was great to chat through the motivations for writing Data Storytelling in Marketing and to share some key insights and case study examples with Adrian at Bigeye in their In Clear Focus podcast.