#TimTalk - Data storytelling in marketing
In this 20 minute video I talk to Timothy Hughes, founder of the podcast #timtalk, about what inspired me to write 'Data Storytelling in Marketing', how the 5Rs framework works in practice, and the art and science of combining analytical rigour with creative storytelling. I enjoyed sharing my belief that you can improve your data storytelling by immersing yourself in good practice via books, forums and courses, coupled with the importance of having a critical eye to dissect what works and why, to bring those principles into your own data storytelling.