From Yawn to Yes!

According to John Medina, a molecular biologist at the University of Washington, you have just under 10 minutes to grab and keep your audience's attention. So we need to quickly cut through the noise, capture their attention and give them a reason to engage with the data story. In this blog post, we will explore how to develop a relatable and compelling hook for your data story.

Building a Data Storytelling Culture

In this 40 minute video I join datacamp for their panel at the RADAR Skills Edition to discuss Building a Data Storytelling Culture, alongside panellists Nate Makdad, from PayPal, and Sorin Adam Matei, Associate Dean at Purdue University.

5 Steps To Ruthless Data Distillation

Distilling the key insights into a clear argument and concise narrative provides the opportunity to focus the audiences’ attention on the specific messages and asks in your data story. But when there is so much data to report on, how can you ensure you get to the right 3 or 4 messages that are critical for engaging and persuading the audience? In this blog post, we will explore how to be ruthless with isolating the messages that matter the most.

From ‘what?’ to ‘so what?’

The point of view shared in your data story should incorporate not only your observations and learnings from the data (the ‘what?’), but also your understanding of why this particular insight matters (the ‘so what?’) and what can be done about it (the ‘now what?’) If the ‘now what?’ is the specific recommendation, consideration or action, what defines the ‘so what?’ In this blog post, we will explore how to determine the ‘so what?’ for your data story

What transformation does your data storytelling need to spark?

If stories are about transformation, as the creator of a data story, you need to be clear about what that transformation your data storytelling needs to spark. By tailoring your data story to target this transformation you make the insight: - Accessible - Relevant - Actionable. In this blog post, we will explore five key transformations that effective data storytelling can help achieve.